2. Ferrets lay cable for Virgin Media. “Our decision to use them is due to their strong nesting instinct, their long, lean build and inquisitive nature, and for their ability to get down holes,” project manager Jon James told The Telegraph in 2010.

1. San Seriffe. In 1977 the Guardian based an entire travel section on a semi-colon-shaped island in the Indian Ocean whose capital was Bodoni; popular beach towns were named Garamondo and Villa Pica. This remains the standard by which other newspaper hoaxes must be judged. The Guardian even got advertisers to create special San Seriffe-themed ads. You can read scans of the whole section here.