Kickin' It: Susan's tumblr blog

Tom would advise keeping the site structure shallow and wide as content buried in deep directories will likely not get much attention from search crawlers. His budget-conscious eye would likely recommend migrating a Linux-based Apache web server and a PHP-based WordPress blog platform, and he’d plan out a site URL mapping and migration strategy to minimize any loss of page rank in a platform change. He’d advise that these platforms are time-tested with plenty of tools available for easily maintaining the site long after the renovation has been completed.