During one of the darker periods of the American downtown, a Newark-based insurance company thought its own decentralization could be the answer. Prudential, offering life insurance to Americans since the 1870s, wanted to insure the stability of the American city against the rise of suburbanization by establishing regional home offices (RHOs) around the country. The thought was, if an insurance company believes in a downtown, other companies will feel equally assured. After generations as an exclusively downtown Newark institution, the 1940s and ’50s saw Prudential plan and build new RHOs in Boston, Chicago, Houston, Jacksonville, Los Angeles, Minneapolis, and Toronto. (via The Insurance Company That Thought Its Buildings Could Save Cities - Politics - The Atlantic Cities)

During one of the darker periods of the American downtown, a Newark-based insurance company thought its own decentralization could be the answer. Prudential, offering life insurance to Americans since the 1870s, wanted to insure the stability of the American city against the rise of suburbanization by establishing regional home offices (RHOs) around the country. The thought was, if an insurance company believes in a downtown, other companies will feel equally assured. After generations as an exclusively downtown Newark institution, the 1940s and ’50s saw Prudential plan and build new RHOs in Boston, Chicago, Houston, Jacksonville, Los Angeles, Minneapolis, and Toronto. (via The Insurance Company That Thought Its Buildings Could Save Cities - Politics - The Atlantic Cities)